Lexus hoverboard finally launches

Lexus has launched its hoverboard, Slide. Lexus worked with CHI&Partners to create the board, which is more than a year in the making, and uses what Lexus describes as “magnetic levitation” – a combination of liquid-nitrogen-cooled super-conductors and permanent magnets – to make it float. A new promo video for the product was launched last night showing skateboarder Ross McGouran teaching himself to float. Shot by director Henry-Alex Rubin, we see Ross tackling the Smuggler custom-built hoverpark.